CORE TEXTS: 1) Rebecca Hagen & Kim Golumbisky, White Space Is Not Your Enemy, Third Edition (2016); 2) Edward Tufte, The Cognitive Style of PowerPoint
WEEK 1 • FOUNDATIONS of VISUAL RHETORIC
September 5 - Introductions, visual rhetoric and the Western rhetorical tradition
WEEK 2 • DEFINING VISUAL RHETORIC
September 10 - Hanno Ehses/Ellen Lupton, "Rhetorical Handbook"
September 12 - Hanno Ehses/Ellen Lupton, "Rhetorical Handbook”.
WEEK 3 • VISUAL RHETORICAL CRITICISM
September 17 - J. Anthony Blair, “The Possibility and Actuality of Visual Arguments"
September 19 - Phillips and McQuarrie, "Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising"; Introduce Visual Rhetorical Analysis
WEEK 4 • VISUAL RHETORICAL CRITICISM (continued)
September 24 - McFarlane, “Visualizing the Rhetorical Presidency: Barack Obama in the Situation Room.”
September 26 - Hatfield, Hick, and Berkholdt, "Seeing the Visual in Argumentation: A Rhetorical Analysis of UNICEF Belgium's Smurf Public Service Announcement"
WEEK 5 • VISUAL RHETORICAL CRITICISM (continued)
October 1 - Caivano and Lopez, "The Rhetoric of Black, White, and Red”; “How Colour Rhetoric is Used to Persuade: Chromatic Argumentation in Visual Statements”.
October 3 - WSINYE Chapter 1: What is Design?
WEEK 6 • VISUAL RHETORIC and DOCUMENT DESIGN
October 8 - DRAFT WORKSHOP, Visual Rhetorical Analysis; Introduce Infographic Assignment
October 10 - WSINYE Chapter 10: Infographics, Geoff Hart, "Effective Infographics: Telling Stories in the Technical Communication Context”
WEEK 7 • DOCUMENT DESIGN BASICS
October 15 - WSINYE Chapter 2: Step Away from the Computer; Chapter 3: I Need to Design This Today
October 17 - WSINYE Chapter 4: Layout Sins; WSINYE Chapter 5: Mini Art School; Chapter 6: Layout
WEEK 8 • TYPOGRAPHY
October 22 - WSINYE Chapter 7: Type; Eva Brumberger, “The Rhetoric of Typography”
October 24 - WSINYE Chapter 8: Color Basics; Chapter 9 Adding Visual Appeal
WEEK 9 • INFORMATION DESIGN as VISUAL RHETORIC
October 29 - PEER REVIEW WORKSHOP — Infographic Assignment; Infographic/Rationales Assignment Due November 2 by 5pm via email
October 31 - Introduce Final Project Assignment; WSINYE Chapter 13: Designing for the Web
WEEK 10 • INFORMATION DESIGN — BELLS and WHISTLES
November 5- WSINYE Chapter 12: Design for Social Media; PROJECT PROPOSAL DUE: Noon, Tuesday, November 6 (or before!) via e-mail.
November 7 - WSINYE Chapter 11: Storyboarding; Lessons from Comics.
WEEK 11 • THE RHETORIC of PRESENTATIONS
November 12 - Tufte, The Cognitive Style of PowerPoint, 2nd Edition
November 14 - Hightower, How to Make a Pecha Kucha, Davits, "pecha-kucha in the classroom”; Felix Jung, “Guide to Making a Pechakucha Presentation”
WEEK 12 • THE POLITICS of VISUAL RHETORIC
November 19 - Michael Wesch, "The Machine is Us/ing Us”; “A Vision of Students Today”; “Unboxing Stories”; Hans Rosling, "200 Years in 4 minutes"
WEEK 13 • PRESENTATIONS and PECHAKUCHA
November 26 - Logie, “Dark Days, Understanding the Historical Context and the Visual Rhetorics of the SOPA/PIPA Blackout.
November 28 - Visual Rhetoric and Presentations (including examples from the Logie archives)
WEEK 14 • PECHA-KUCHA TIME!
PECHAKUCHAS DUE SUNDAY, DECEMBER 2, BY MIDNIGHT CST
December 3 - In-class pecha-kucha presentations of Final Projects: Lizy Acker, Claudia Mondaca, Evan Depies, Andrew Holien, Kaelin Pham, Angie Vimonkhon, Lucy Trotter, Tom Lally
December 5 - In-class pecha-kucha presentations of Final Projects: Samantha Edwards, Kayla Engle, Thalia Noegroho, Thomas Pearson, Parker Smith, McKenna Turner, Nafisa, Abdi, Emma Newton
WEEK 15 • THE FINAL STEPS . . .
December 10- In-class pecha-kucha presentations of Final Projects: Daniel Kim, Parker Patterson, Kendra Wiswell, Ellen Saurer, Alexander Jensen, Joe Carlson, Emalee Yang, Natasha Zajicek
December 12 - Final thoughts; course evaluations
Final Projects DUE via e-mail no later than 5pm Monday, December 17th
This schedule is a plan, not a promise. If I see opportunities to improve the class by revising this plan, I reserve the right to do so. You will be promptly notified of any changes.