CORE TEXTS: 1) Christian O. Lundberg and William M. Keith, The Essential Guide to Rhetoric, 2nd Edition; 2) Edward R. Tufte, The Visual Display of Quantitative Information, 2nd Edition; 3) Laurie Gries, Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics; 4) Gillian Rose ,Visual Methodologies; 5) Ellen Lupton, Thinking With Type, Second Edition ; 6) Scott McCloud, Understanding Comics; 7) Edward Tufte, The Cognitive Style of PowerPoint; 8) Susan H. Delagrange, Technologies of Wonder: Rhetorical Practice in a Digital World.
WEEK 1 • FOUNDATIONS of VISUAL RHETORIC
January 23 - Introductions, visual rhetoric and the Western rhetorical tradition; Ehses and Lupton, Rhetorical Handbook; Introduce Campaign Logo Redesign Report.
WEEK 2 • VISUAL RHETORIC: FIRST STIRRINGS
January 30 - Ehses and Lupton, Rhetorical Handbook; Christian O. Lundberg and William M. Keith, The Essential Guide to Rhetoric, 2nd Edition; Bonsiepe, "Visual/Verbal Rhetoric” (pp. 23-40 of ulm 14/15/16); Barthes, “The Rhetoric of the Image."
WEEK 3 • VISUAL RHETORIC and ARGUMENTATION
February 6 - J. Anthony Blair, “The Possibility and Actuality of Visual Arguments”; Blair, “The Rhetoric of Visual Arguments”; Kjeldsen, "The Study of Visual and Multimodal Argumentation”.
WEEK 4 • VISUAL RHETORIC: THE EXPANSION! (or THEORY into PRACTICE)
February 13 - Caivano and Lopez, "The Rhetoric of Black, White, and Red”; Ehses, "Representing Macbeth: A Case Study in Visual Rhetoric"; Phillips and MacQuarrie, "Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising”; Jason Tham, "Visual Rhetoric: Parallels and Intersections of Rhetoric and Design Studies”; Campaign Logo Redesign Specifications DUE Friday, 2/17/20 via e-mail.
WEEK 5 • VISUALIZING DATA
February 20 - Edward R. Tufte, The Visual Display of Quantitative Information, 2nd Edition; Introduce One Page Visual Methodology Guide
WEEK 6 • TYPOGRAPHY
February 27 - Ellen Lupton, Thinking With Type, Second Edition (AVOID the Kindle edition).
WEEK 7 • VISUAL RHETORIC AND INFORMATION
March 5 - Laurie Gries, Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics.
WEEK 8 • SPRING BREAK
March 8-15
WEEK 9 • VISUAL METHODOLOGIES
March 19 - OnePage Visual Methodology Guides DUE noon, Wednesday, March 18 via Canvas; Rose, Visual Methodologies; Introduce Final Project
WEEK 10 • VISUAL RHETORIC AND SEQUENTIAL ART
March 26 - McCloud, Understanding Comics; Final Project Proposals Due Monday, March 23 at 11:59pm
WEEK 11 • VISUAL RHETORIC AND SEQUENTIAL ART (continued)
April 2 - McCloud, Understanding Comics.
WEEK 12 • VISUAL RHETORIC and 21st CENTURY PRESENTATIONS
April 9 - Edward Tufte, The Cognitive Style of PowerPoint, Davits, "pecha-kucha in the classroom”; Bird, “Pechakucha on Presenting A Pechakucha”; Jung, “Guide to Making a Pechakucha”.
WEEK 13 • VISUAL RHETORIC and THE CINEMATIC IMAGE
April 16 - Susan H. Delagrange, Technologies of Wonder: Rhetorical Practice in a Digital World.
WEEK 14 • PECHA-KUCHA TIME!
April 23 - In-class pecha-kucha presentations:
WEEK 15 • THE FINAL STEPS . . .
April 30 - Final reflections, course evaluations.